68% of our FY25 units were made with at least 95% single fibre. Mono-material design is not a trend for us. It is how we build a collection that can be worn longer and recycled properly.

JAG is committed to addressing its impact and applies responsible design and production practices to ensure the brand has a future conscious approach. At JAG, we prioritise responsible sourcing. We...

Our suppliers are not vendors. Many have worked with us for over a decade, some for two. We audi, trace and train alongside them. Transparency is not a report we file. It is how we work.

All of our products are quality tested to rigorous international standards by Intertek, SGS and Bureau Veritas. This means our clothes get put through the wear and tear of everyday life before they...

Here at JAG, we're all about leaving a lighter touch on the world we love. We're on a mission to shrink our material footprint and dive headfirst into circular design. And guess what? We've put tog...

Go behind the seams with JAG as we share our commitment to sustainable denim-highlighting the people, processes, and purpose behind every pair we...