29 Apr 2026
COLOUR PALETTES TO WATCH: WHAT'S TRENDING THIS SEASON
As winter settles in, our wardrobes shift to richer tones, heavier textures, and thoughtful layering. This season at JAG, it's all about elevated essentials in colours that speak to comfort, confidence, and timeless style. From deep chocolates to bold wines and heritage denim, here’s what's trending now.
Rich Wine Tones
Red gets a cold-weather twist in deep wine and berry hues. These saturated shades bring a bold edge to classic silhouettes—perfect for adding warmth and depth to your winter wardrobe. Our favourites? Denim jeans and shackets, plush knits and soft cardigans.
Style tip: Let wine tones stand alone with neutrals or double down with matching sets for a bold winter statement.
Elevated Neutrals
Neutrals remain the backbone of a thoughtful wardrobe—and this season, they’re anything but boring. We’re leaning into creamy tones, warm sands, and modern taupes across hero pieces like soft fluffy knits and must-have denim.
Style tip: Layer tonal neutrals for an effortless, sophisticated take on everyday dressing.
CHOCOLATE EVERYTHING
There’s no denying it—chocolate brown is the hero shade of the season. Warm, grounding, and endlessly versatile, it's showing up in everything from soft suede to cosy knits. Think cardigans you’ll live in, structured jackets, and even chocolate-hued denim.
Style tip: Pair chocolate tones head-to-toe for a luxe monochrome look, or soften with cream and oat layers for contrast.
Denim, Always
While denim isn’t a colour per se, it's a seasonless essential—and this winter, it’s all about reinvention. We’re introducing five new cuts in fresh washes, paired with coordinating shirts and vests. From structured straight legs to slouchy wide fits, our denim is designed to mix, match, and move with you.
Style tip: Double denim is back. Mix washes for contrast or keep it tonal for a sleek, modern feel.
This August, shop JAG jeans and support life-changing genetic research. $10 from every full price pair sold goes to Jeans for Genes.
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