SS24 offers a vibrant ode to the joys of warmer weather, presented in a diverse new range. This season, we invite you to explore our edit of statement prints and compliment-ready colors that evoke a future nostalgia for sunlit adventures with friends.

Spring is the perfect season to indulge in this breezy and chic fabric, celebrated for its breathability and effortless style. Here’s why you should make linen your go-to choice this season.

We sat down with JAG Head designer, Katie Von Dadelszen, to learn about her inspiration behind our new season collection.

The JAG SS24 collection is a vibrant celebration of warmer weather, brought to life through the use of striking prints and bold colours. We aim to inspire a sense of future nostalgia with pieces perfect for every sunny occasion. Imagine long picnics in the sun, breezy verandah cocktail hours, and dancing with friends with grass beneath your feet. This collection has been made to carry you from cocktail hour to poolside lounging.

Knitwear is a staple in any winter wardrobe. Caring for your JAG knits is key to maintaining their quality and longevity. So, we’ve put together a small guide to help you keep your JAG knitwear in the best shape possible.

Fibres for our future. Here at JAG, we're all about leaving a lighter touch on the world we love. We're on a mission to drive a transition to low impact fibres. And guess what? We've put together a list of our favourite materials that JAG revolves around. We value transparency with our customers, so we've shared our top preferred fibre choices and why we've made the conscious decision to use them.

In celebration of our Autumn Winter '24 collection launch, friends of the brand joined us for an exclusive preview, dressed in their favourite looks.