SS24 offers a vibrant ode to the joys of warmer weather, presented in a diverse new range. This season, we invite you to explore our edit of statement prints and compliment-ready colors that evoke a future nostalgia for sunlit adventures with friends.

JAG’s newest mosaic print is inspired by a European summer and the intricate architecture and designs that come with it.

Buy any item between September 12-26 to go in the running to win.*

We hosted a long lunch in Brisbane last week to celebrate the launch of our new collection. Friends of the brand came dressed in new and upcoming SS24 outfits, which paired perfectly with the beautiful food at Bianca Restaurant in Fortitude Valley, Brisbane.

Spring is the perfect season to indulge in this breezy and chic fabric, celebrated for its breathability and effortless style. Here’s why you should make linen your go-to choice this season.

We sat down with JAG Head designer, Katie Von Dadelszen, to learn about her inspiration behind our new season collection.

The JAG SS24 collection is a vibrant celebration of warmer weather, brought to life through the use of striking prints and bold colours. We aim to inspire a sense of future nostalgia with pieces perfect for every sunny occasion. Imagine long picnics in the sun, breezy verandah cocktail hours, and dancing with friends with grass beneath your feet. This collection has been made to carry you from cocktail hour to poolside lounging.

Knitwear is a staple in any winter wardrobe. Caring for your JAG knits is key to maintaining their quality and longevity. So, we’ve put together a small guide to help you keep your JAG knitwear in the best shape possible.